They say a picture is worth a thousand words, so this Audi ad should cover four posts worth, right? The guy drives one car a bit, walks back, drives a second car a bit, walks back, drives a third car a bit, walks back, and drives up an empty car-carrier truck.
Not everyone wants to ship their car. If they’re avid drivers, they’ll enjoy driving the car long distances; at least that’s what the Audi folks are aiming for here. The long, scenic cross-country drive in the snazzy new car is a staple in the car advertising biz, but this is an odd twist on that theme.
However, the ad has a hidden message that applies here. Driving multiple cars yourself is very inefficient. That’s why we have car carriers to get cars from place to place en masse.
Some car companies have programs where the new owners get to see their car come off the assembly line and drive it away brand-spanking new. However, most folks aren’t interested in going to get their new car that way and will want to have it shipped.
If you are going to have the car shipped, you’re going to hope you don’t get the driver in the Audi ad who will wind up test-driving your baby, not unlike the valet parking driver from Hades who takes your car for a joy ride before parking it. There are a lot of fly-by-night outfits doing car transport, and finding a reputable one like Momentum is important
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